The Ritz-Carlton Yacht Collection has launched its new global brand campaign, “Unlike the Rest,” ahead of the debut of its third superyacht, Luminara, scheduled for July 2025. This campaign highlights the brand’s commitment to delivering unique, transformative travel experiences at sea.
Ernesto Fara, President and Chief Financial Officer of The Ritz-Carlton Yacht Collection, explained, “At the heart of The Ritz-Carlton Yacht Collection is a vision to create truly extraordinary experiences that evoke wonder and enrich the traveller’s journey. This campaign encapsulates the essence of travel as a deeply personal, inspirational experience, with boundless possibilities that are magnified with every voyage aboard our yachts.”
The introduction of Luminara in July 2025 marks another milestone in the company’s expansion within the ultra-luxury cruise market, following the successful launches of Evrima in October 2022 and Ilma in September 2024.
The Ritz-Carlton Yacht Collection offers luxurious voyages to sought-after destinations across the Mediterranean, Northern Europe, the Caribbean, Asia, and Alaska.
The inaugural yacht, Evrima, which launched in 2022, spans 624 feet and features 149 spacious suites, each with private ocean-view terraces, accommodating up to 298 guests. The second yacht, Ilma, which launched in 2024, extends 790 feet and provides 224 accommodations for up to 448 guests.
With Luminara, the collection will continue to redefine ultra-luxury cruising by introducing new itineraries that combine visits to iconic cities with access to hidden, secluded harbors.
