Viken Group has revealed its latest innovation in the luxury cruise yacht sector – the 196-meter REI. Developed through a collaboration between the Group’s three brands – TDoS (Tillberg Design of Sweden), Hot Lab, and Thalia Marine – the project aims to redefine sustainable and exclusive cruising experiences.
With this new addition, Viken Group continues to establish itself as a leader in the luxury cruise yacht market. The REI yacht, designed to accommodate 112 guests and 125 crew members across 10 decks, boasts a beam of 28 meters and combines adventure, sustainability, and exclusivity in one luxurious package.
Fredrik Johansson, Co-Founder of Viken Group and Executive Director of TDoS, expressed excitement over the project: “We are thrilled to introduce REI. This 196-meter yacht perfectly illustrates the combined expertise of the Viken Group, integrating exterior styling, engineering, master planning, and interior design under one roof. Our approach streamlines the process, helping clients control investments and optimize outcomes for both guests and operators.”
The yacht’s design is inspired by nature, incorporating technical, industrial, and automotive aesthetics with dynamic curves. Inside, the contemporary design offers a serene atmosphere, with adjustable lighting and tactile materials, promoting a rare digital detox experience for guests.
REI’s layout is designed to offer a harmonious balance between private and public spaces, with several exclusive areas. Notable features include duplex suites with private winter gardens and pools, massage areas, double-height windows for panoramic views, and an impressive forward infinity pool.
Sustainability is at the core of REI’s design, featuring multiple propulsion options such as electric, hydrogen, solar, and wind power. The yacht also includes a secondary 27-meter expedition vessel, powered by electric or solar energy, to facilitate smooth embarkation and disembarkation.
The onboard experience is dynamic and adaptable, with entertainment, activities, and menus tailored to the time of year and location. The yacht’s unique culinary concept, themed ‘from sea, to land, to sky,’ promises an evolving gastronomic journey for guests.
Antonio Romano, Commercial and Marketing Director at Viken Group, shared his optimism for the cruise yacht market: “The market for cruise yachts is currently very promising. With our three brands – TDoS, Hot Lab, and Thalia Marine – we can leverage our combined expertise in superyachts, cruise ships, and refits, positioning Viken Group to make a significant impact.”
The REI project marks a major milestone in the luxury cruise yacht industry, offering a blend of cutting-edge design, sustainability, and unparalleled guest experiences.
